For over sixty years, Fida selects and distributes the best coffee blends, known for their great taste and quality.
Bean by bean, blend after blend, Fida Coffee has become what it is today only thanks to the passion of Sante, Guerrino and his two daughters, three generations with one passion in mind: quality coffee.
A passion day after day, amongst technology and tradition with a careful look into the future.
Our Fida Roasting House was founded in 1954 by Sassara Sante, an entrepreneur with a passion for quality coffee, passed on by his father-in-law, owner of a small roasting company in Rome in the 20s.
Sante started to make coffee blends in Marta, a famous town in the shores of Lake Bolsena, soon becoming the most popular coffee blends in Tuscia.
An expert of the art of roasting whose primary goal was the production and distribution of coffee to satisfy the most demanding palates at a competitive price.
Above expectation results allowed Fida Coffee to become a market leader in the province of Viterbo, gaining market share even outside its boundaries.
Currently, the Fida Roasting House with headquarters in Marta is led by the son of Sante, Guerrino Sassara, who has kept the passion going to make quality coffee, expressed through the attention to detail in the preparation of blends and roasting processes and using the latest technology with a craftsmanship spirit.
The new generation of Sassara, the daughters of Guerrino, are getting ready to take on the national and international coffee market in addition to being involved in the management of the company with an imperative deriving from the experience passed on from the grandfather to the father which is to never overlook the quality of coffee.
A meticulous and slow roasting process of green coffee beams at a controlled temperature gives our coffee its aroma and unmistakable flavour of Coffee Fida, bean by bean.